CJL BRANDING STRATEGY CONSULTING SOLUTIONS

Empowering brands to show up,
stand out, and sell more

GROWING BUSINESSES & NONPROFITS

Build a bridge between passion, purpose, and profit.

ORGANIZATIONS, COMPANIES, & CORPORATIONS

Bring inclusive marketing to your next initiative.

GROWING BUSINESSES & NONPROFITS

The right strategy is the one that propels you
into the next phase of your business

While allowing you to show up as yourself

FOUNDER LED, MISSION-DRIVEN BUSINESSES

Keep doing you.

Your background, your experiences.

Your triumphs and your trials.

Your history is a rich canvas that can be shaped into a compelling brand narrative.

The right brand strategy doesn’t ask you to dilute your brilliance.

Our role is to clarify your story, define your differences, and develop a message that makes people say “You’re who I’ve been looking for.”

And once we’ve got it? We put it to work.

GUIDED SOLUTIONS

Test, fail, adjust, repeat.
It’s time to break the cycle.

Our done for you packages take the trial-and-error out of achieving sustainable growth.

The Brand Foundation

WHO YOU ARE. WHO YOU’RE FOR AND HOW TO REACH THEM. WHAT YOU HAVE TO SAY, AND HOW YOU’RE GOING TO SAY IT.

  • OBJECTIVE

    Find your competitive advantage, and develop a core message that your audience resonates with, along with a done-for-you marketing action plan.

    —

    DELIVERABLES

    Brand Brief
    30-Day Action Plan

    —

    CONTAINS

    Strategy

    • Brand Audit

    • Competitive Research

    • Find Your Unique Edge

    • Customer Persona Development

    • Offer Alignment Review

    • Brand Positioning

    • Brand Messaging

    Marketing

    • Analysis & recommendations for marketing, sales & operational touchpoints

    —

    INVESTMENT  → $4,497 | DURATION  → 4 weeks

The Brand Blueprint

WHO YOU ARE. WHO YOU’RE FOR AND HOW TO REACH THEM.  WHAT YOU HAVE TO SAY, AND HOW YOU’RE GOING TO SAY IT.

  • OBJECTIVE

    Put your strategy to work by using it to create a lead-generation system that attracts clients.

    —

    DELIVERABLES

    Brand Book
    60-Day Action Plan

    —

    CONTAINS

    Strategy

    • Brand Audit

    • Competitive Research

    • Find Your Unique Edge

    • 3 Customer interviews

    • Customer Persona Development

    • Offer Alignment Review

    • Brand Positioning

    • Brand Messaging

    Marketing

    • Analysis & recommendations for marketing, sales & operational touchpoints

    • Content marketing strategy

    —

    INVESTMENT  → $6,497 | DURATION  → 8 weeks

The Brand Playbook

WHO YOU ARE.  WHO YOU’RE FOR AND HOW TO REACH THEM. WHAT YOU HAVE TO SAY, AND HOW YOU’RE GOING TO SAY IT. 

  • OBJECTIVE

    Create a detailed brand messaging guide and comprehensive content strategy plan that results in sustainable growth.

    —

    DELIVERABLES

    Brand Brief
    30-Day Action Plan
    Content Marketing Messaging Matrix

    —

    CONTAINS

    Strategy

    • Brand Audit

    • Competitive Research

    • Find Your Unique Edge

    • 5-7 Customer Interviews

    • Customer Persona Development

    • Offer Alignment Review

    • Brand Positioning

    • Brand Messaging

    Marketing

    • Analysis & recommendations for marketing, sales & operational touchpoints

    • Content marketing strategy 

    • Insights & gap analysis 

    Messaging

    • Analysis & recommendations for marketing, sales & operational touchpoints

    • Content marketing strategy 

    • Insights & gap analysis 

    —

    INVESTMENT →$8,497 | DURATION →12 weeks

01

Submit an inquiry

02

Join a Discovery Call

We’ll answer your questions, and ask some of our own.

03

We recommend a package

We’ll recommend the package that best honors your time, capacity, and budget.

IF YOU’RE READY TO MOVE FAST AND MAKE CHANGES

So are we

Breakthrough Strategy Intensive

EXPEDITED CLARITY, DIRECTION, AND NEXT STEPS

  • OBJECTIVE

    Establish a marketing plan that you can implement immediately.

    —

    DELIVERABLES

    Mini Marketing Action Plan
    1-2 // 90-minute Strategy Session

    —

    CONTAINS

    Strategy

    • Custom step-by-step plan outlining the priorities and next steps in your brand’s marketing efforts. 

    Support // Session 2

    • A follow-up session to support you with the rollout.

    —

    INVESTMENT  → $1,497 - $2,397

TESTIMONIAL

It’s the clarity for me.

“I'm leading a team of interns and contracted professionals. Now that we have one destination for full information, messaging, visuals, and guidance, everyone can be on the same page. I'm better prepared to guide the people who are working to support our digital marketing.”

— Charlecia Joy 
Founder, Stapledon Arts

MAKING THE STRATEGY A REALITY

Brand messaging and creative design solutions

We partner with other trusted experts and entrepreneurs to translate your completed brand strategy into:

Logo and Visual Identity

Website Design

Campaign Materials

Ad Graphics

YOU BRING THE VISION

We’ll bring the S.I.G.H.T.™

In a world where we often have to fight to be visible, we see the greatness in you. Our people have always been the dreamers of audacious dreams. We need your brilliance now more than ever.

The S.I.G.H.T.™ framework is a proprietary process we use for each and every client. It’s a tried-and-tested approach to brand strategy that helps the world see you the way that we do.

CUSTOM SOLUTIONS FOR ORGANIZATIONS, COMPANIES, & CORPORATIONS

You delight the customer.
We make sure they’re listening.

We’re a branding and marketing consultant with 10+ years of experience, 
and a mastery of cultural branding.

CJL Consulting Group was built on a foundation of marketing for B2B and B2C global and Fortune 500 companies, as well as non-profit organizations. We’re excited to leverage our award-winning marketing strategies and intuitive understanding of your target audience on behalf of your brand. 

    • Brand Positioning

    • Storytelling and Content Strategy

    • Inclusive Marketing Initiatives

    • Product Launches

    • Rebrands and Pivots

    • Brand Messaging

    • Culturally-specific Customer Insights

    • Philanthropic Initiatives

    • Campaign Production

    • Brand Activation

    • Brand Audit & Analysis

    • Market Discovery

    • Brand Alignment Employee Training

    • Brand Launches

    • Visual Identity Design

TESTIMONIAL

Elevate your brand experience.

“From the creation of a brand deck to crafting the messages that appeal to my ideal client, to recommending the avenues to reach my clientele, Candice's work has been invaluable. I would recommend her to anyone who is looking to take their company to a different level.”

— Fareeda Stokes 
Broker of Record, Harkes Realty and Associates

CORPORATE WORKSHOPS

Creating an environment where good ideas happen

We combine our cultural acumen with insights about your brand, audience, and objectives to host facilitator-led innovation sprints for your next product, service, or experience. Leverage our creative approach to inspire fresh thinking and drive brand-aligned innovation.

METHODS • CLIENTS • RESULTS •

METHODS • CLIENTS • RESULTS •

Catch us in action

  • How Strategic Branding Positioned a New Brokerage for Success

    Read More

  • An Impactful Website That Conveys the Right Message

    Read More

  • Melanin Art Supplies: How a Brand Strategy Positioned Stapledon Arts to Take Up Space

    Read More
Our results speak for themselves

METHODS • CLIENTS • RESULTS •

METHODS • CLIENTS • RESULTS •